Vogshow 30L Large Cooler Backpack, Insulated Picnic Backpack Hamper Lunch Bag, Multipurpose Cool Bag Rucksack for Camping, Family Outdoor, BBQ, Shopping, Travelling, Fishing and Beach


cooler backpackInsulated Picnic Backpackcool bag rucksackbuckle strappicnic hamper

Shoulder strap always falls?

Don’t worry. This cool bag rucksack has a buckle strap between the two shoulder straps so you can put your two shoulder straps firmly on your shoulders.

Daisy chain

Do you have anything extra? Don’t worry, you can hang other items on this daisy chain with hooks. Convenient for you to get other items. Space can be reduced when not needed.

Smooth leather bottom

The smooth leather bottom allows you to put it anywhere, just wipe it gently to wipe off the sand or water stains sticking to the bottom.



Weight: 1.16 kg
Dimensions: 30 x 20 x 45 cm; 1.16 Kilograms
Brand: VS VOGSHOW
Model: WMB39
Colour: Black
Colour: Black
Dimensions: 30 x 20 x 45 cm; 1.16 Kilograms

86 Responses

  1. AlisiaTgfrxezpz says:

     United Kingdom 🇬🇧

    Good size keeps food cool, comfortable to use and sturdy would recommend

  2. NickiForehand says:

     United Kingdom

    This bag is amazing, took it out everyday on holiday, used 3 cool packs to keep everything cool, lasts around 10 hours, with 6 cool packs well over 12 hours. Loved the built in bottle opener.

  3. GrantHoran says:

     United Kingdom

    Great cooler bag . Easy to carry. Kept the food and drink cool for ages.

  4. Anonymous says:

     United Kingdom 🇬🇧

    Used a number of times to take a picnic to the beach. Kept everything cool in the heat. Comfortable to wear. Great purchase.

  5. Axel Metz says:

     United Kingdom

    What I managed to fit in. 2 kids pack lunches. A medium sized thermos flask and small sized flask. 2 kids water bottles. 6 crisp packs. 2 bottles of water. 6 apples. 2 pots of pasta. The cutlery section excellent to add in my plates and spoons, forks and knifes. Side pocket bottle of water. First time I purchased a back pack. Plus a picnic blanket. Shame I did not take a picture.

  6. Anonymous says:

     United Kingdom 🇬🇧

    I found the bag to be as described, and was pleased at how it has a quality look.

  7. Anonymous says:

     United Kingdom 🇬🇧

    What a lovly backpack. I got it as a present from my daughter for my birthday/father day as it falls the same time. Nice and comfortable, good shoulder straps. Great for the holidays, as i can carry the dogs water on my back and it stays fresh with the ice cooler. Great quality.

  8. Melodee35J says:

     United Kingdom

    We ordered the backpack after some research and comparing different products.
    I can honestly say, what a great decision!
    It much lighter than expected but sturdy and comfortable at the same time.
    Definately recommended.

  9. KarenNowlin says:

     United Kingdom

    I like this rucksack comfortable and suitable for what I wanted for mainly shopping groceries and frozen food but handy for when I go out on my walks.

  10. SiennaBallard says:

     United Kingdom

    Very well made, a little heavier than I expected but it does it’s job very well

  11. Anonymous says:

     United Kingdom 🇬🇧

    Good size, fits lots in and handy being a rucksack

  12. Anonymous says:

     United Kingdom 🇬🇧

    Really great backpack, great for picnics and going on walks

  13. CharmaiDuong says:

     United Kingdom

    Brilliant back pack. Comfortable to wear and large enough for a family of 4.

  14. RaulPerrin says:

     United Kingdom

    Amazing product keeps the cans and wine cold for hours

  15. Anonymous says:

     Germany 🇩🇪

    Price and size just perfect for a picnic for two. Separate compartment for utensils and dishes, strong sutures of the shoulder straps. Definately a recommendation for a nice day trip!!

  16. Barefoot Josh says:

     Spai

    Muy chula Impermeable y hecha con material q se ve d calidad Contento con el producto q recomiendo La utilizar para llevar productos del huerto urbano propio a casa Manteniendo frescura d los vegetales Cumple con ofertado

  17. Anonymous says:

     United Kingdom 🇬🇧

    Excellent quality bag! Really love this stylish picnic bag. Very well made and has lots of pockets for organising and protecting the contents. Can’t wait to try it out and n the field….

  18. Anonymous says:

     Spain 🇪🇸

    Para senderismo no vale… pero para un da en el campo q no vayas a otro lado ok!!

  19. DarlaMcGarry says:

     Spain 🇪🇸

    Me gusto es impermeable… Pero la cremallera no es muy fuerte

  20. Anonymous says:

     Spai

    Muy buen producto, la mejor mochila nevera que he tenido

  21. Anonymous says:

     United Kingdom 🇬🇧

    I love the look of this bag, it’s lightweight with thick straps. Very sturdy, haven’t had a chance to use it as yet. But have put bottles in to test its sturdiness. I’m well impressed.
    Definetly recommend it, perfect for family picnics and a day ou

  22. Anonymous says:

     Spai

    Nos ha encantado la mochila nevera por su diseo y funcionalidad. La bebida se mantiene fra durante muchas horas (10-12 horas), es fcil de transportar. Ideal para camping y picnic. Sin duda alguna la recomendamos 100%.

  23. RafaelSykes says:

     Italy

    appena arrivata.
    Non ancora provata.
    Bel colore, solida, ottime le tasche.
    Molto ben fatta.

  24. Anonymous says:

     Germany

    Auch bei warmen Temperaturen und lngeren Wanderungen hlt der Rucksack khl.
    Viele Fcher und gute Befestigungsmglichkeiten.
    Er ist leicht zu reinigen und durch den Lederboden unempfindlich.
    Der Rcken ist gepolstert.
    Ich bin sehr zufrieden.

  25. Anonymous says:

     United Kingdom 🇬🇧

    This is great. We are a family of four and packed a great picnic. Plenty of room and really lightweight to carry. Highly recommend

  26. Anonymous says:

     Italy

    Appena arrivato, in anticipo sul giorno previsto per la consegna.
    Ottimo prodotto finiture ben curate e tanto spazio dove tenere tutto il necessario al fresco.
    Ottimo anche lo spazio per piatti posate e da non sottovalutare l’apri bottiglie sulla brettella che mi ha fatto innamorare subito

  27. Anonymous says:

     Spai

    Muy contento. Es muy comoda y resistente y guarda muy bien el frio.

  28. UlyssesLipscomb says:

     United Kingdom

    This is a superb bag. Holds all the stuff I need to maintain a healthy eating plan and carry my foodstuffs to work

  29. Anonymous says:

     Spai

    Perfecto para escursiones, est muy bien que tenga un compartimento para platos y cubiertos.

  30. Anonymous says:

     United Kingdom

    Excellent Quality, perfect product description & quick delivery, would definitely recommend !

  31. Anonymous says:

     United Kingdom

    Received our bag the next day after ordering! Very nice looking bag. Good construction and has a sturdy feel to it. We love that the inner, waterproof liner can be inverted so you can clean it completely and drain it rather than leaving bits and water in it to mold. The shoulder straps are a bit wider than we thought which is a big plus for comfort. Looking forward to using this in the upcoming summer!

  32. Anonymous says:

     United Kingdom

    Very impressed with the bag very well made and lightweight can’t wait to use

    Very well made, lightweight bag

  33. Anonymous says:

     United Kingdom

    Brought this for family picnics at the beach & park. Very happy with thickness and sturdiness of the large cooler rucksack. This will be a great addition to our days out.

  34. Anonymous says:

     United Kingdom 🇬🇧

    Exceptional bag quality throughout lots of space for everything definitely recommend

  35. Anonymous says:

     United Kingdom

    I bought this to take out on long walks with my young family. Absolutely perfect for this, with a large volume, but at the same time feeling compact on your back. Very durable, but not too heavy. I use it all the time and would gladly recommend it to anyone.

  36. ArnoldoArt says:

     United Kingdom

    The quality of this bag is amazing. It’s stylish and sturdy. It’s also a great size, will fit everything I need without being too big and bulky to carry. Highly recommended

  37. RandallDowning says:

     United Kingdom

    The quality of this back is amazing! Padded shoulder straps! Large inside and extra pockets which are really handy! Looking forward to getting some good use out of this coolbag rucksack! AMAZING

  38. Jon Campbell says:

     United Kingdom

    Only used once then back into lockdown again. We were going to use our old plates and cutlery but this is so nice we bought better items from Amazon. It has a larger capacity than our last picknic set so everything fits into one pack, very happy with our purchase.

  39. zzcrawfish says:

     United Kingdom

    Very good quality and design. Better than others I’ve bought than many others that are being sold on the current Chinese market.

  40. Evan68Cxuaz says:

     United Kingdom 🇬🇧

    It is a great product. We carry it to the park and food are still warm. Perfect for outing. Lightweight and sturdiness and keep warmth or cool.

  41. Anonymous says:

     United Kingdom 🇬🇧

    Great product and very good to carry picnic on your back instead of over your shoulder. Would buy again.

  42. Anonymous says:

     United Kingdom 🇬🇧

    Good size and keeps food and drinks nice and cool ..very happy with i

  43. Anonymous says:

     United Kingdom

    Great size, holds enough for 3. Comfortable to carry on back. Marked improvement on the bag we had. Very happy with purchase.

  44. wwkayaker says:

     United Kingdom

    Absolutely gobsmacked by the product quality of this backpack. I wasn’t expecting much due to the price if I’m honest but I was proven wrong.

    This honestly looks like a designer bag. It’s really thick and smooth and has been made perfectly. It’s a great size. Fits everything I need for my son. It’s insulated so keeps drinks hot or cold and has many compartments so you have a place for everything!

    I was originally going to use it as a picnic bag but I actually think due to the level of quality that we will be keeping it for travelling on planes etc when we go on holiday.

    Thank you

    Great bag, great price!

  45. TomokoHoss says:

     United Kingdom

    Golden Review Award: 2 From Our UsersI cannot physically recommend this bag more! It keeps everything nice and cool whilst also having a built in bottle opener! It’s sleek and stylish and doesn’t look like a cool bag at all but it is and it’s huge! The size is perfect for taking a few plates and cutlery (even has elastic to hold them in their own section) and a space at the top for wipes.
    Best bag will definitely buy from this company again!

    YOU NEED THIS BAG

  46. Anonymous says:

     United Kingdom

    Read the reviews so decided to go for it. So pleased I did! It’s sturdy, stylish, and just the right size, not too big or too small. Happy customer!

    Perfect!!

  47. GlendaSodersten says:

     United Kingdom 🇬🇧

    Brilliant for picknics on the beach. We park far away from the beach and have to walk about a mile to get there. Having the food in a rucksack makes sense and this on works really well.

  48. ajay says:

     United Kingdom 🇬🇧

    This cool bag is just what you need for a family day out. It is spacious and has plenty of compartments for storage!

    This is now our go to bag for a day trip, with 2 boys age 3 and 10 we need easy access to snacks but also a good sized bag for a family picnic this bag ticked all the boxes!

  49. Anonymous says:

     United Kingdom 🇬🇧

    Early birthday present from my husband to put everything I need to go cold water swimming. Including a stool, mat & hot water bottle. As well as looking great, it has a good size capacity, and really comfy to wear. My clothes kept lovely and warm ready for when I finished swimming.

    Good size & comfy to wea

  50. Anonymous says:

     United Kingdom 🇬🇧

    This product is amazing, I issued it for a picnic last week, it was comfortable, lightweight and when it arrived it was really surprised at the size. It can hold enough for 4 people. The compartments are really handy as well. I would recommend this product with five stars

  51. Anonymous says:

     United Kingdom 🇬🇧

    I have taken this bag fishing and it’s amazing.
    It kept all my food cold for a very long time and a good space within to fit a lot of food and drink.
    Comfortable to carry too
    I highly recommend this bag as it’s very versatile.
    Also it’s a Great price for the quality

  52. AlejandraEricks says:

     United Kingdom

    Very happy with this picnic bag, light weight rucksack style picnic bag! Very stylish compared to the usual picnic bags! Ideal for our long dog walks with the children , Very spacious inside,more than enough room for our family of 5. keeps food fresh for hours! easy to carry being a rucksack, extra strap round the front for a more comfortable carry. Zip up compartment at the front for cutlery and plates, very impressed with this bag very sturdy, side pocket big enough for a flask of tea/coffee or bottled drink! which my previous picnic bags haven’t had! also a bottle opener on the strap (always handy to have one of those) easy wipe clean after a day out, also comes with a protective bag to put it in while storing. Very good price, would recommend to a friend.

  53. Anonymous says:

     United Kingdom

    This backpack is made so well. The quality is spot on. The material both inside and out. It is strong & comfortable. We will have many good days out with this backpack.Well pleased.

  54. UtaYhxkmem says:

     United Kingdom

    Honestly can NOT get over the quality of this bag. It’s soo lightweight. Soo spacious. Even the quality of material. I’ve had many picnic baskets/bags over the years that just don’t last 5 minutes but honestly this is the best one I’ve had. Especially for the price!

  55. Anonymous says:

     United Kingdom 🇬🇧

    I bought this bag because we have been eating on the go and having lots of family picnics especially since Covid. The bag is great and I’m really impressed with it. It’s got so much storage space including space for plates, cutlery and napkins/wipes, it even has a bottle opener on it! It looks smart and keeps food and drink warm or cold, whichever you prefer. Really happy with this purchase and would definitely buy again.

    Everything you need in a picnic cool bag.

  56. JeffryEtfefkaa says:

     United Kingdom

    This product I would highly recommend very well made and very comfortable to wear Nice large adjustable straps very pleased with this bag and reasonable price

  57. Anonymous says:

     United Kingdom

    Absolutely love this picnic rucksack! We will take this camping and on days out! The material is amazing not cheap looking either so worth the money

  58. Wendy says:

     United Kingdom 🇬🇧

    Good product, keeps picnic nice and cool and is comfortable to wear.

  59. Anonymous says:

     United Kingdom

    This bag feels like it should be worth a much higher price tag. It’s made from thick and durable material and is comfortable to wear for longer periods of time.

    I bought this to take on a road trip. I needed to keep things very cold so I put some cool blocks in and it managed to keep our frozen goods frozen for the 8 hours it took for us to get to our destination. There was plenty of room for all of our items too (3 people’s worth of food and 3 cool blocks).

    I really like the sleek style and the handy pocket on the front.

    Honestly, this really is money, well spent! I’ve seen much worse quality for price tags in excess of 100. You’d be silly to pass this up when looking for a picnic bag!

  60. DawnRuggiero says:

     United Kingdom

    Great bag, keeps everything cool and plenty of room for everything we are a family of 3 and had more than enough room also grey quality aswell

    Great produc

  61. Anonymous says:

     United Kingdom 🇬🇧

    I am suprised how spacious and lightweight this is for the price! It’s more than I expected. We brought this when we went out for the day and needed something to keep all our food in for the day. As a family of 4 it has enough space for all of it!

  62. Kevin Parrish says:

     United Kingdom 🇬🇧

    Great quality…. very big and best I’ve seen around… good price !!

  63. Anonymous says:

     United Kingdom 🇬🇧

    I received this backpack A few days ago! Can’t believe how fast the delivery was and it is such a great bag!
    I have just come back from a fishing trip and used it for my fridge food and even after a few hours my cool packs were still frozen!
    So Much room and compartments perfect for an outing for the whole
    Day!!
    Comfortable to wear and a stylish look
    To it.
    I really rate this backpack, especially for a family trip.
    Also can be used as a regular backpack which is fantastic for different occasions with the amount of space available To fill.
    This bag is a game change

    Amazing quality

  64. StacyReitz says:

     United Kingdom

    Fantastic high quality! Brilliant size and has plenty of compartments. I used this bag for my day out it Chessington yesterday and found that it was such a good size for the picnic I packed. Kept everything nice and cool. I find with a lot of cooler backpack bags they’re really heavy but this was one is really nice and lightweight.

  65. JoeHomburg says:

     United Kingdom

    This cooler bag is so multifunctional.
    It not only keeps things cool but we tried with warm foods too and kept them warm for almost 3 hours as didn’t want to put hotter food in.
    Cold food with a ice pack was ok for the 4 hours we was out, but would last longer if needed.
    It has many pockets which are insulated too.
    Top pocket is idea for baby food pouches.
    Has a bottle opener on the shoulder strap too.

  66. Anonymous says:

     United Kingdom

    Just received our cooler backpack to use this weekend and straight off the bat I couldn’t be more impressed with the quality of the bag. So much room inside and extra storage for plates/cutlery/bottles etc. Yet to use but very happy so far.

  67. Anonymous says:

     United Kingdom

    This cooler bag is fantastic. Well made and stylish too. The cooler section works well and offers great space. There’s an additional pocket for cutlery so great for family picnics. We have used it so much for lunches on the go and at the weekends. Highly recommend.

  68. Rowelynwood says:

     United Kingdom

    Fantastic high quality bag.
    yet again the material used is very high quality, really lightweight and yet a brilliant size. Tough hard wearing picnic bag that will easily last years. Many handy generous sized compartments.

    The insulated material inside the bag is really high quality and not the cheap material sometimes used.

  69. Elisa6270yk says:

     United Kingdom

    The bottom of the bag seems to fold up when wearing if the bag is not completely full.
    May acquire a light board padding for the back to keep bag in shape.
    The rest of it works great.

  70. Lara Hodgson says:

     United Kingdom

    I was really impressed by the size of the product and it’s versatility. The number of different pockets makes this different and suitable for a family cool bag

  71. Spencer6113 says:

     United Kingdom 🇬🇧

    Exceptionally well made bag with plenty of space for both items that need to be kept cool and cutlery/utencils. Very happy with it.

  72. JasperClibborn says:

     United Kingdom

    I am super impressed with this large cooler backpack! It not only looks amazing but it also has so many features that are ideal for days out.. whether it’s for a picnic, camping, or just daily use, it will be perfect for those ventures out. With being a family of four soon to be 5 there is way more then enough room for all of our essentials, I was so surprised with the amount of room inside!
    I also love how easy it is to clean and to keep organised and how comfy it is when carrying it on my back! There is also a bottle opener on the shoulder strap that has come in handy and when getting food/drinks out of the bag they have stayed very cool. The quality is amazing and I would definitely recommend it!!

  73. Anonymous says:

     United Kingdom 🇬🇧

    Golden Review Award: 2 From Our UsersWhen the bag arrived, we couldnt wait to try it out so when we visited our local Gruffalo trail, the bag had to come to. The main cooler bag is completely insulated with that silver material that will keep your food cooler or warmer for longer. It can hold up to 30L litres of food, we didnt even fill it. It had a top small pocket ideal to keep certain foods separate or for meals or snacks for easy access. It has a mesh side pocket for a drink or bottle of wine for those romatic picnics. The front pocket has sections for your cutlery and plates, you can even adjust the strap on the front for picnic blankets. We are so happy with this bag, its perfect for day trips, picnics, hikes and even fishing if my partner has his way.

    The bag is high quality light weight and sturdy.

    Great bag

  74. Anonymous says:

     United Kingdom 🇬🇧

    Amazing bag. Perfect to keep lunch cool all morning, loads of space inside so easily fits lunch and drinks for 3 of us in. The picnic blanket section at the front is so handy. The shoulder straps are so comfortable and the bottle opener is great addition.
    We absolutely love this bag. Perfect for beach days, keeping everything cool with a great little pocket at the top for phone / keys and purse.
    We use ours a lot and found the quality to be fantastic.

  75. GildaBaragwanat says:

     United Kingdom 🇬🇧

    Such a lovely and handy backpack to have. So many different compartments for food and even a little pocket for plates and cooklery which I absolutely loved! It was super handy and very beneficial. My food stayed fresh, and my daughters milk stayed really cool. I would highly recommend this backpack.

  76. Anonymous says:

     United Kingdom

    This bag is perfect for us, the size is more than big enough. As you can see in the picture there’s 2 ice pack (Thermol) with 2 big plastic containers and two children size and enough room for other items. Kept food nice and cool. The adjustable bag straps are comfortable with the padding so ideal for long walks and has strap which goes across your chest in case the bag is heavy. That strap could be a little high for some people’s liking but I don’t mind it. Water bottles fit in the pockets perfect. Can’t really complain with this purchase.

    Exactly what I need!

  77. GusY89qiod says:

     United Kingdom

    I cant rate this bag higher, the quality is beyond what I ever expected. Its a small run company that deserves every praise. Their communication incase of any issue was brillaint. The bag has everything you can want, it is comfortable to carry under load and keeps food cold entire day. Looks super smart on aswel! Better over all then ever excepted

  78.  United Kingdom

    Used this rucksack for a day out with family excellent bag to hold all your picnic items, kept cool all day, very sturdy made would recommend to friends and family, will be using on a regular basis, if you need a cool bag to carry around with you this is the bag to buy, highly recommended

  79. Anonymous says:

     United Kingdom 🇬🇧

    Great product! Ample room for picnic and very comfortable to carry. Very happy

  80. MckinleGuevara says:

     United Kingdom 🇬🇧

    Fast and efficient delivery, looks a GOOD quality, well packed. We’ll try and use it if weather permits.

  81. Anonymous says:

     United Kingdom 🇬🇧

    So pleased with this cool bag. Great size for our family of 5 and comfortable to carry.

  82. [email protected] Noelle says:

     United Kingdom

    This backpack has a large storage space which is well insulated to keep foodstuff/drinks cool for a day out. It has many compartments to store plates, cutlery etc. and a side pocket for a wine bottle. There are also other loops stitch to the side (can’t imagine what they’re for!).
    It is made from a strong canvas type material which should withstand hard wear but I’m a bit concerned that the zips or external plastic areas may not.
    Overall a fit for purpose design and good value for money.

  83. LarryDonovan says:

     United Kingdom 🇬🇧

    Golden Review Award: 2 From Our UsersLove this bag it’s so deep kept all my family’s picnic cold all day & was able to hold all my personals too !

    Holds a lot of food & drink

  84. Anonymous says:

     United Kingdom

    Golden Review Award: 3 From Our UsersArrived today and I am pleasantly surprised: looks good and feels good. Inside space is enough to hold food and drinks for a large picnic, fitted a large 1.2l thermos flask instead of a wine bottle and it fits. The straps though do not look as I would want to go for a long hike with them but good enough for a picnic walk…
    Hope the first impressions are valid!

  85. Anonymous says:

     United Kingdom

    Golden Review Award: 6 From Our UsersI received my cooler backpack and it looks great! It is super fashionable. I took it out for a walk with my family yesterday, when I sat down for a drink I took out my drink from it, and my drink was still so cold, even after several hours. It really is amazing. I have to say that the over all quality is brilliant, it is so comfortable to carry, and there is a button in the middle of the shoulder strap to stop it from slipping off the shoulders. I was impressed to find that there was a bottle opener attached to the shoulder strap so this will come in handy especially when we go camping. This cool bag really surprised me. I use the front pocket to hold my phone. If you needed to take your knives and forks, it also has a small pocket for them. There are also many interesting little details, such as the daisy chain next to it to hang something.
    But in general, the look of this cooling bag is really fantastic, i would definitely recommend i

  86. Anonymous says:

     United Kingdom 🇬🇧

    Golden Review Award: 4 From Our UsersWhat an amazing cooler backpack, I didn’t expect it to be so big inside which is perfect! There is also lots of extra compartments handy for spare change with bigger ones perfect for holding bottles. All the compartments are cooler lined so no need to worry about any food getting warm. The bag also has adjustable straps at the front so you can slip a picnic blanket on easily meaning less to carry! It has a chest clip so the bag is well supported and doesn’t slip! Such a good quality bag for the price