Bold Uniq Purple Hair Mask – 200ml Hair Toner Colour

Bold Uniq Purple Hair Mask - 200ml Hair Toner Colour Treatment to Remove Yellow Tones

Bold Uniq Purple Hair Mask – 200ml Hair Toner Colour Treatment to Remove Yellow Tones, Reduce Brassiness and Condition Bleached, Silver, Grey, Ash, and Brassy Hair – Hair Masks for Dry Damaged Hai


From the brand

bold uniq purple shampooPurple Hair Mask - Toning Treatment for Blonde, Platinum, Bleached, Silver, Grey, Ash, and Brassy...Coconut Heat Protection Spray - Leave-in Hair Protect Treatment for Dry Hair, Anti-Frizz, Fade Pr...

Shop Best-Sellers



Weight: 10.58 Ounces
Dimensions: 9 x 11 x 7.5 cm; 300 Grams
Brand: Bold Uniq
Model: BLU00125
Colour: Purple Mask
Manufacture: Bold Uniq
Dimensions: 9 x 11 x 7.5 cm; 300 Grams
Volume: 200 Millilitres

33 Responses

  1. EmeliaLowerson says:

     United Kingdom

    Golden Review Award: 4 From Our UsersSaw the reviews- it really works
    I originally left it on for 8 minutes and my hair was very purple but I did what it said and kept washing until it was the correct colour. Great product very environmentally friendly company. This tub will last me ages – win win !

    5.0 out of 5 stars Best toner I’ve bough

  2. Dallon Adams says:

     United Kingdom

    I love this product. It you want to remove the brash yellow tones of highlighted hair this is for you. If you don’t like it,.shampoo it out.
    The conditioner tones and removes brash yellow from hair.

  3. ColeIvoryqqby says:

     United Kingdom

    Golden Review Award: 3 From Our UsersI have brunette highlighted hair, that tends to go very warm very easily. Have tried many purple toning shampoos and conditioners in the past, but they have nothing in this product! I wore the gloves and left it on for about 10 mins. Rinsed out beautifully and left my hair like silk. Best of all, all yellow was gone and my hair shimmered! Company has a great ethos too, in terms of being cruelty free, and eco/planet friendly. Buy it!!

  4. Anonymous says:

     United Kingdom

    Really spot onexactly what I wanted – I went to a different hairdresser and I always get a face frame but it just looked abit dark and orange this time.

    I thought maybe I could try to sort out at home by toning and so researched and tentatively bought this one. I assumed it would kust be enough for one usage so was pleasantly surprised that is a big tub that will last me ages and numerous applications

    I put it on while I dyed my roots for the last few mins then I put abit more on when washing.. turned out exactly how I wanted! I lighter, ashier blonde which I think looks much better.

    Bonus is that it’s cruelty free and vegan!

    I would recommend as it’s super easy to use, and the results are super! Many thanks

  5. sammycx says:

     United Kingdom

    Have started using my second bold uniq mask and all I can say it is best on the market. Tub lasts about 3 months as not a lot of product needed. Gets off yellow tones and makes your blond hair stand out, I always get compliments on the color of my hair. Tub made of recycled plastic

  6. Anonymous says:

     United Kingdom

    I rarely leave a review but I had to with this toner mask. It’s smells lovely, easy to apply and worked wonders on my brassy tones in less than 10 minutes. It’s a generous sized tub so I’ve several more applications worth. It’s not harsh like some of the purple shampoos and leaves you’re hair feeling really nice and hydrated. Would definitely buy it again. Very impressed.

  7. BLMVernita says:

     United Kingdom

    I will keep buying this, you only need a little bit on fresh bleached hai

  8. Anonymous says:

     United Kingdom

    This product worked really well. It took all the brassiness out of my hair colour. Was quite good at conditioning as well. Large tub, will last a while. Worth the money.

  9. Anonymous says:

     United Kingdom

    Golden Review Award: 2 From Our UsersAfter having my hair highlighted it soon went a vile yellow colour. My hairdresser would follow the lightening with a toner and I was a lovely silver/grey until I washed my hair then back to yellow. I tried loads of more expensive branded products recommend by my hairdresser but nothing “took”. Used this last night, left it on for 20mins (did have a bit of a panic as it looked electric blue at one point) but have been left with a lovely soft grey colour and actually received numerous compliments today. I am one very happy custome

  10. Sterling Anton says:

     United Kingdom

    Really impressed with this purple hair mask. As a natural brunette, when I bleach my hair is does have an orangey/yellow tinge. I leave the mask on for the full 20 minutes and it leaves me with a cool ashy blonde. Gorgeous!

  11. Jake00Rjfjhz says:

     United Kingdom

    Golden Review Award: 2 From Our UsersHaving a very dark colour
    I effed up my hair adding ginger tones (not good)
    I put this in not having high hopes to lift out the orange
    I did ad per the instructions and boom orange is gone a little went a long way it’s thick and the size of the tub will do me months…and it cane in a lovely box with good gloves
    Excellent presentation and a great produc

  12. BernardCarlile says:

     United Kingdom

    Very hydrating mask. Leaves the hair smooth, easy to comb and shiny.
    After I had a bad colouring experience my hair was quite yellow. Just after the first use it managed co give my hair a cold tone. I’m so happy with it. I left it on for about 5 minutes.
    Totally recommend.

  13. ODBEsperan says:

     United Kingdom

    I have tried and searched for the best toner and I think I’ve found it! I tried ones after and nothing compared so have gone back to using this only! It doesn’t stain your hair blue like most toners do and the colour lasts for ages! The first time I used it I was afraid of my hair turning blue so left it in for 3 minutes and it worked a little, took the brassiness out but I recommend leaving it in 30-45 minutes to get the icy/platinum look

  14. Her Ugliness says:

     United Kingdom

    Golden Review Award: 5 From Our UsersThis mask is fantastic! After bleaching my hair from brown to try and achieve an ash blonde colour I was left with a brassy/orange mid section. I wasn’t keen on the idea of putting yet another bleach on my hair so decided to give this a go. I was optimistic at first.

    The first try, I washed my hair and towel dried till it was just damp, I then applied a generous amount of the mask and left it for around 10/15 minutes before washing. Whilst I did see a slight difference it wasn’t anything that blew me away and nothing that I couldn’t achieve with a much cheaper purple shampoo.

    The second time round I decided to put the mask on my hair dry, I left it for half an hour, a terrifying half hour as I was nervous that my hair would turn blue completely, but IT DIDNT!! After washing the mask off my hair I was actually blown away. I now have no brassy tones in my hair and the condition of it is fantastic! I would highly recommended this product, even just as an after bleach treatment to make your hair soft and silky again!

    I think if your going to give the product a go it’s best on dry hair, for a minimum of 30 minutes.

  15. Stuart Miles says:

     United Kingdom

    Golden Review Award: 3 From Our UsersVery good product, eliminates brassiness and leaves hair soft and shiny. However, I mix it 50/50 with my conditioner as it very pigmented and first time I used it my hair was a tinge of blue, so now I mix i

  16. MargretColwell says:

     United Kingdom

    Tried this today after finding the purple shampoos were drying my hair out. I washed my hair and put this in… left it in for 5/6 minutes and washed it out. Well… the highlights around the front of my face were actually purple! It definitely cools down yellow tones! I used to use Osmo shampoo and I thought THAT was pigmented..! This stuff is good but be careful with highlights! It also had a slightly weird smell when I dried my hair… I’ll probably follow up with another conditioner next time because of that. So yeah, it works, and my hair was soft afterwards, just be careful with how long you leave it in for!

  17. Anonymous says:

     United Kingdom

    Wow, I love this product I had a Couple of issues to start but the customer service is by far the best I have had so helpful, nothing is too much trouble. I put it on my slight grey hair with blond gold areas, which looked a bit brassy, I was actually after silver grey all over, that’s exactly what I got. I love the colour and condition of my hair, I will always use this product in the future, so kind to your hair it feels so soft and silky
    Thank you so much. I love my new hair.

  18. Anonymous says:

     United Kingdom

    Husband offers to bleach your hair …it was so bright yellow I was pleased it wasn’t summer as I would have been covered in black flies. I wasn’t sure what to do until I read reviews on this brand . I have found if I put on dry hair and leave for about an hour I have a platinum white blonde. Wear gloves or be prepared to paint nails. My hair is very long and it’s lasting well . Easy to get a good coverage. Very happy with the results.

  19. Anonymous says:

     United Kingdom

    Golden Review Award: 6 From Our UsersThis product really works . The first time I tried it (20 mins) no difference . Tried again after for (1hr) and it really worked!!! Needs another go . I think this mask works well being built up over a few goes. I will definitely buy again . You get plenty in a pot . I just did my yellow roots.

    4.0 out of 5 stars Give it 2 tries before deciding

  20. CiaraCrossland says:

     United Kingdom

    Golden Review Award: 9 From Our UsersAfter bleaching my hair twice within in a few weeks and toning my hair it was quite dry. I had used salon quality products so breakage was minimal. I wasn’t loving the colour of my toner and wanted to make it a bit more silver and brighter but really didn’t want to tone it with a chemical process so soon. I was looking for a good toning mask amd came across this. The reviews were good so thought I’d give it a try. I’ve tried other masks but ended up a bit dissapointed with the results. It was definately not the case with this mask! It worked wonders and is actually worth the hype. I ended up leaving it on for 20min.
    Loved this and will keep using for sure!

    5.0 out of 5 stars Amazing stuff!

  21. Anonymous says:

     United Kingdom

    Golden Review Award: 4 From Our UsersI’m letting my grey hair come through so had my hair stripped so it wouldn’t be so obvious. Got this product to take away the brassy blonde that comes with the hair stripping. The first time I used it, I wasn’t sure, so I only left it in for 5 minutes. I panicked when I saw the blue and thought I’d end up with blue hair but when I dried it….. result! The second time I left it in for 20 minutes… even better. Next time I’ll leave it in for longer, it leaves my hair feeling so soft…. Granted it is a bit messy and easier if you get someone else to do it for you. Invite a friend and have a glass of wine or cup of tea….great product, would definitely recommend.

  22. Anonymous says:

     United Kingdom

    Okay, I have been buying this for years! Love it. Works a treat, totally banishes all yellow tones. BUT, this is totally my fault by the way, I usually leave it on for at least an hour, never had any problems, always ashy lovely tones. This time however it turned BLUE. My entire fringe was bright neon blue. And it doesn’t wash out I’m afraid. After 12 hours of online research and soaking in lemon juice it’s only faded to a baby blue. So users beware. It just went weird for me this time. It didn’t wash out either, no matter how much anti dandruff/clarifying shampoo I used, washing up liquid and even home remedies of vitamin C and lemon juice.

  23. Anonymous says:

     United Kingdom

    Golden Review Award: 3 From Our UsersIf ur on the fence as goofy should buy this then I say go for it! It’s amazing stuff. I was looking for something inbetween my hair dresser appointments to get rid of the brassy tones that my hair always seems to get so thought I’d give this a try. Let me just say it does exactly what it says it does. I left mine on for 15mins (I shampooed my hair first then towel dried) rinsed it off and then put a small amount of conditioner on. Once all was dried my hair was super soft and looked exactly how it looks on the box. I’m very happy with it, the condition of my hair after using this is just lovely. The smell wasn’t too keen on but it not bad either just not my cup of tea. All in all I will definitely be buying again without a doubt!

  24. Anonymous says:

     United Kingdom

    Golden Review Award: 9 From Our UsersI’ve used so many different purple masks that don’t cost a fortune and couldn’t find one I really liked. They either didn’t make much difference or they left my hair heavy and dull. Until I tried this one. My hair is so soft, flowing beautiful, frizz free without having to straighten it and it smells amazing. I left the mask on for 10 minutes for the first try and the results are amazing. It got rid of the brassy tones and evened out my highlights making them look so much softer and natural. I didn’t use the gloves and ended up with very purple hands and nails but it washed off after washing my hands a few times. I love the outcome and will definitely keep using it. Next time I’m going to leave it on for the full 20 minutes.
    I’d definitely recommend this product it’s well worth the money.

    5.0 out of 5 stars Best purple mask I've ever used

  25. Mariel Myers says:

     United Kingdom

    Golden Review Award: 4 From Our Users24.12.22- Shampooed out the blue and took greater care putting the product all over every section of my head. Still have a blue streak in a different area, so deduced it is user error and not the product. it is now more ven and not at all organgy. Will have a 3rd go after boxing day and update with pre and post pictures. Am sure will hve perfected the next time. Much happier.

    23.12.22-I now have a grey fringe, bits of purple and blue on my head as well as yellow. Not the result was hoping for. Completely messed up my hair for Christmas. Hoping it washes out just like the box says -sadly do not recommend this product.

  26. JosephineHarles says:

     United Kingdom

    Golden Review Award: 3 From Our UsersThis is my 2nd order, the first one was blue. I thought it was a duff batch but used it anyway. It gives a lovely tone to my hair , in fact it’s the perfect colour. Ordered again and it’s BLUE againso not sure why it’s called purple ?
    Leave on for 10 mins for perfect colour and ultra soft hai

  27.  United Kingdom

    Golden Review Award: 8 From Our UsersMake sure you try it out on hair for 5-10mins first, I was bravery and left it on 20mins
    But you can just jump into shower and wash it again and the purple lightens.
    My natural grey colour was so much brighter and looks in great condition.
    Definitely reduced the brassy colour I had in particularly the ends. I look forward to continuing to use the purple mask and get a whole overall grey shiny colour on the future .

    4.0 out of 5 stars Really pleased with results but make sure you don’t leave it on too long !! Read instructions

  28. RandyKeysor says:

     United Kingdom

    Golden Review Award: 7 From Our UsersI have been blonde for 10 years and finding a purple toner that works has been a nightmare, but it is safe to say my hunt is over!
    I’m not going to lie, when I opened the pot the colour was terrifying! It is a beautiful purple but the thought of it going on my hair was really intimidating! It is a beautiful creamy texture, the perfect thickness to apply with control. Definitely wear the gloves provided unless you want to look like a Smurf for the day, and start lower with the time. I only had it on my hair for 8 minutes and it did more than enough for my hair! If I’d left it on for more than 10 mins I reckon I’d have purple hair right now
    It made my hair feel and smell lovely and the toning itself was perfect for what I wanted. I also barely used 1/5 of a pot so this will last me a while!
    If you want yellow tones out of your hair then definitely give this a try, but make sure you read the instructions provided so you don’t end up purple!

    5.0 out of 5 stars The single best purple toning mask!

  29. MargartGillilan says:

     United Kingdom

    Golden Review Award: 6 From Our UsersSo I got my hair done last year and the hairdresser messed it up big time ( the first two photos), so I box dyed my hair back to brown as I was so unhappy with it, and it faded into this brassy orange brown colour ( 3rd, 4th and 5th photo). I was fed up of dyeing it brown every time it faded so thought I’d try to tone it up so it was a “bronde” icy colour, and this stuff worked! I left it on for 30 minutes as I have dark hair not blonde, and it has made a nice difference,( the last photo) will be using this again to tone it up to the final colour but that was after one use. it isn’t very drying but I would recommend using some sort of oil or serum when you’ve washed it out, not a horrible smell but not the best and quite messy so make sure you cover things you don’t want purple! Overall worth the money as you can get a few applications out of it!

    4.0 out of 5 stars Really good product for blondes and brunettes

  30. Bethany66S says:

     United Kingdom

    Golden Review Award: 2 From Our UsersThis toning mask is absolutely brilliant!! I will never buy another product to tone my hair at home.
    I had a bit of a beaching disaster, I have naturally dark brown hair and tried to touch up my highlights at home. Big mistake, my hair wet a horrendous yellow colour. I panic bought this mask as well as some blue toning shampoo and conditioner. The shampoo and conditioner made the colour worse. THANK GOD for this mask, unfortunately I did not take a before photo but as you can see my hair is now a lovely ashy blonde colour which is the colour I wanted.
    I first tried the mask for 10 minutes this didn’t do much. I used the mask again for a full 20 minutes and all of the brassiness disappeared, I was left with this lovely blonde colour.
    I noticed yesterday that my hair was looking slightly brassy again, so I applied the mask again for 25 minutes, and like magic my lovely ashy blonde colour returned, no brassiness in sight.
    If you have very light blonde hair be careful as this product will turn the hair grey after so long, I have a few lighter strands of hair that almost went grey.
    However if you have naturally dark hair that has been bleached a dark blonde, I suggest going for 20/25 minutes if your looking a bit brassy.
    The only con is that this mask is extremely drying, so use plenty of moisturising product afterwards. Aside from that this is a life saver!

    5.0 out of 5 stars Absolutely brilliant, the only toner you need.

  31. DanieleMilano says:

     United Kingdom

    Golden Review Award: 2 From Our UsersI have repurchased this a few times now and so felt high time I left a review. This mask is amazing at getting out unwanted brassy tones from bleached hair. I usually leave it on slightly longer than stated and it works a dream. This mask managed to correct brassiness that was left behind even after using the Well T18 toner and I SWEAR BY IT!
    For me it’s a really great alternative to toning that doesn’t damage my hair, but actively helps it as it’s incredibly deep conditioning.
    I’d also like to add that I initially purchased this product a little guiltily as I’m really trying to cut down on my plastic purchasing but I was so desperate for something to fix my hair. This could be stated in the product info, which to be truthful, I never read, but I was delighted to find out that all their packaging is not only completely recyclable but is actually made from 100% recycled ocean plastic! So you’re actually helping the oceans when you buy from this company! The gloves that the products come with are also biodegradable so if single use non-recyclable plastic or even recyclable plastic is a concern for you, and you’re struggling to find something to tone your bleached hair I highly recommend this mask.
    Their products are also paraben, sulfate AND cruelty free. I can’t praise this company and their products enough – they’re great for your hair, the environment and animals. What more could you want?

    P.S – I’ve included some photos of a before and after the first use of the mask on my previously toned hair, so you can see the difference it made. Excuse the embarrassing pics lol these were the only ones I have from that time frame to show the notable difference.

    5.0 out of 5 stars Incredible company with a great ethos and great products to back it up!

  32. EduardoWaterwor says:

     United Kingdom

    Golden Review Award: 2 From Our UsersI deliberated buying this mask, but then took the plunge because of all the positive reviews.
    My hair is medium length, straight and fine but lots if it.
    It was looking great until a disastrous colour a year ago. I went from red to brown then back to bleached blonde, which is brassy and proving hard to eradicate!!
    I’ve had rose gold highlights earlier this year – looked great for a week and then diminished to brassy blonde!
    Through the height of the lockdown (March – July) I grew my natural mid brown roots to a natural balayage and then returned to my hairdresser to have ash/ grey blonde highlights through the mid sections. Again, looked great for a couple of weeks until the return on the brassy yellow tones!!
    So, thought I would try this mask as returning again to the hairdressers is expensive and no fun anymore.
    I did a patch test as instructed- a little bit daunting at first as the product is very thick and very purple!! – all seemed ok, so I went for it and did the whole head and left for 5 minutes. I wish I had taken a photo- I am so pleased with the finished result, I really do look like I have had a professional colour- the highlights look the same as when the hairdresser did it a month a go – I now have cool ash highlights – really pleased!
    Will monitor to see how often I need to apply, but there is plenty of product so should last at least three months even if I apply once a week – if you want to eliminate brassy highlights or perk up your greys – I can recommend this produc

  33. ErikaMotsinger says:

     United Kingdom

    Golden Review Award: 10 From Our UsersThis mask is lovely; I firstly left it on for ten minutes to test it, and noticed it affected my ends more than the top of my hair which is more problematic in terms of brassy tone, whereas my ends are apparently more porus. However that applies to most silver shampoos/masks!

    So last night I left it on for about half an hour, concentrated on the top and I can definitely notice a difference in my tone overall. It’s lighter and clearer with far, far less brassy notes in it!!

    I did notice also just how silky and soft my hair is feeling after using this…it feels so lovely and healthy and I adore it.

    My only issue with it is for the price (I’ve never paid this much for silver hair product!!) there really isn’t as much as there first appears. I think I have enough for one last application, which will be three in total.

    My hair isn’t incredibly long or even that thick, and I applied it as little as possible to get it on….so that’s my only issue. It is overall a good mask. But for its price you don’t get too much out of it. Otherwise I really do like it. Just wish there was way more for the price!!