This is the first foundation that I haven’t been allergic to but also it matches my skin which I haven’t found before. My skin is olive/yellow tones but lighter and can be hard to find. It covered well and I’m super happy! A very good price as well!

This Rimmel foundation is so beautiful to wear. I have a few breakouts and this product worked a treat. I found it better applying it with fingers too. If you’re wanting a satin sheer and seamless finish this is most definitely the product. I have been trying lots of high end make up but this is a keeper and so cheap. It has all the great ingredients a foundation needs plus it has an SPF20 if you are of a certain age and use retinol at night. I am 49yrs old and for this price and the beautiful coverage it gives is fantastic. Go on and shine with this foundation. By the way my colour is Golden Beige and it was perfect for my complexion colour.

After struggling for years to find a foundation that covers my acne spots and scars, my dark circles and doesn’t cling to any dry patches I did not hold out much hope for this but I was so wrong!

The formula is full coverage as it states but it doesn’t feel heavy on my skin and when I’ve worn this I really don’t need concealer at all!

As for the staying power we’ll, I put it on at 15:30, went out drinking and dancing, came home after a few too many, slept in it and got up late for a girls date and didn’t have time to apply new makeup (gross I know) and only at 19:00 the next day did it start to look bad… That’s 27.5 hours of perfect foundation!!! Obviously I don’t recommend leaving it on that long but it certainly held up to its 25 hour claim.

I would suggest using a primer too just because it is full coverage a primer will help prevent any clogged pores. Also worth noting I have very acne prone skin and after wearing this foundation everyday since Friday I have had no spots or irritation which happens with almost every other foundation I have tried.

This is my new go to foundation!

Inserted a picture of it on my night out and a picture of it after 12 hours at work. Neither picture is edited or has any kind of filter.

So I have been wearing this for years now, so this is going to be a pretty in depth review.

The bottle is a lovely thick glass cylinder which is weighty to hold. The lid fits securely and is unlikely to come off in your bag. The labels are modern, and like most rimmel products it has had several updates over the years in its bottle and label design, but the product remains almost exactly the same.

Applying:
The foundation is easy to apply. Against all advice, I actually apply it with my fingers as I find that using a brush can leave brush marks in it, as I don’t have the right sort of brush and I like to apply it fairly thick.

Staying power:
Is very good. I can go to bed, and as long as I sleep on my back I can wake up the next day almost perfect. Now that’s something. If I sleep on my side it does rub off a bit on the cheeks but that’s to be expected.

Removing:
It’s very easy to get off. I usually use a baby wipe or a cotton pad with some make up remover. Shower gel or face wash in the shower doesn’t tend to work as well in my opinion.

Water:
Sweat will remove a little bit of the foundation. Especially if your sweating heavily at the gym or on one of the few really hot days we get in the UK in the summer. A light shower of rain on the other hand, won’t touch it. Nor will getting in the shower with your make up on as long as you don’t rub it or wet it too much. I frequently do my make up before I shower if I’m not washing my hair that day and I come out of the shower looking perfect, even if I get a bit of water on my face.

Colour match:
I find that in the summer, I have to go up a shade to match my slight tan and stop myself looking too pasty around all the sunbed lovers. I’m not lucky enough to tan very much so I don’t have to worry too much about that. Sometimes I won’t go up a shade I’ll just use a slightly darker powder over the foundation. In the winter, I’m pretty pale but not ghostly and I find ivory 100 a perfect match. In the summer I like shade 200. The pigment in this foundation is very strong so you do need a good colour match or you will end up with a rim around your face where your foundation colour doesn’t match your skin. I find a bit of bronzer under the chin and jawline helps to blend it in, as well as blending the foundation down a little when applying.

Cakeyness:
This make up never looks cakey. Even with layers and layers of different powders over it. I use a pressed finishing powder, bronzer, contouring powders and a highlighter and even with all that it looks amazing. I find that around my lip area and ‘side burn’ area near the ears where there is a little facial hair it can look a little clumpy sometimes but I just wipe the areas with a tissue to take some off and it’s fine.

Mouisturising:
This foundation never dries out my face, but others do. The moisturiser in this is very good and helps to keep my dry patches moist when I get them in winter. It’s a lovely bonus to have that in a foundation anyway, most don’t include any sort of moisturiser.

Sun protection:
This at the time of writing the foundation is SPF20 which gives you 20 mins in the sun without worrying about burning which I find is perfect for normal days when your not outside much. On longer sunshine days I just apply a little suncream on top of it. I have never been burnt whilst wearing it so I presume because of the heavy pigment it blocks the sun from your skin mostly anyway, which you can look at in one of two ways, either ‘Yay it protects me’ or ‘Ugh I can’t tan whilst wearing it.’.

Smell:
It has a slight smell. Sometimes I think it reminds me of plasticine ever so slightly, it’s quite pleasant. It doesn’t linger once it’s on and dry.

25 hour claim:
I’ve been wearing this since around 2010, back then if was marketed as a 12 hour foundation and even back then I’d always tell people it lasted much longer than that. I kind of doubt 25 hours would be possible in everyday life. I think somewhere in between is more realistic on a very good day. Maybe if you sat still and never touched your face, sweated, slept or anything it could go 25 hours. In real day to day life, it easily lasts a full day at work. On a busy day, morning to bedtime, I will apply twice. Usually because I have a bad habit of rubbing my face under my eyes or on my chin when I’m stressed or concentrating.

I can’t recommend this enough. My skin is a bit oily at times and a bit of pressed powder over the top of the foundation helps to soak that up over the day and prolong the length of time it stays on for. It lasts really well and looks really good on me. Friends have converted to it after seeing me using it. If your looking for an affordable but excellent quality foundation, stop reading and just buy it, you won’t regret it.