They say the recommended Price for this watch is 108 Euro around 98 Pounds, Sterling, I just checked the price again and it is 28.03. This is what I got it for, and time will tell but I have had the watch for over 3 weeks now and so far this has been the best by a long shot, first do not be taken in by the cheapness of it, I have had to get this as my other watch strap was effecting my wrist, this one is a lot better and easy on my wrist the skin is staying healthy, It does everything it says it does and as accurate as the ToZo S4 which is 74 Euro and the Fitbit at 137 Euro, The battery life OMG I would be getting Five days, not sure as I charge it every fourth day with about 1/3rd power left, I have Ordered two straps for it at a cost of 10 Euro, but this is a personal choice I have susceptible skin, Now one thing I will point out I use it for step counting, How far I walked and Caleries, also to make and receive calls, and heart rate, everything else is off so take that into account with battery life, based on my experience and the sweetprice of this watch I have no hesitation of saying get it, I will come back every 4 months to up date but I nearly will buy a second one just because it is such good Value. Just an update still as good as the day I bought it, although it does disconnect from the phone Call function every now and then but think that maybe I have it for two months now and all I can say is buy it unbelievable Value

I wanted to upgrade my Smart Watch and this was the perfect choice. I was mainly interested in tracking my exercise and sleep, which it does in great detail, however there is so much more to this product. The notifications, long battery life, touch screen and Bluetooth smart call, amongst other things, are all great features, it is even waterproof. Look no further when choosing your new Smart Watch.