Dimplex Zamora Freestanding Optiflame Electric Fire

Dimplex Zamora Freestanding Optiflame Electric Fire

Dimplex Zamora Freestanding Optiflame Electric Fire, Black/Chrome, Contemporary LED Flame Effect Fire with a Choice of Coal or White Pebble Fuel Bed, with Thermostat and Adjustable 2kW Heate


New zamora header 970x600flame effect2kwDimplex footer with Hearth Pad


Weight: 12.6 kg
Dimensions: 23.74 x 8.9 x 26.18 cm; 12.6 Kilograms
Brand: Dimplex
Model: ZAM20
Colour: Black/Chrome
Dimensions: 23.74 x 8.9 x 26.18 cm; 12.6 Kilograms

23 Responses

  1. Anonymous says:

     United Kingdom

    So glad i purchased this fire. I bought it for the fire glow, and was not disappointed it really glows, i preferred the pebbles but it was nice to have the choice. Not used the heat yet, but will do so in the winter. All in all one of my best buys. Recommend to anyone considering buying the Dimplex fire.

  2. LucretiaChisolm says:

     United Kingdom

    I’m a fireplace installer and this fire is a good looking fire and easy to install

  3. DwainStidham says:

     United Kingdom

    Absolutely love this excellent value for money highly recommend i

  4. LelaSchott says:

     United Kingdom

    Bought this for my mum in her new flat. She mainly has the flames on but no heat and it she really likes i

  5. FranklyKUSY says:

     United Kingdom

    Nice fire, just a bit sparce with
    Rocks and coal, otherwise I would have given five stars

  6. Anonymous says:

     United Kingdom

    I only use fire for flickering effect but would be used if heating broke down the main reason for buy fire i s because I love the flickering effec

  7. SheritaP60 says:

     United Kingdom

    Golden Review Award: 2 From Our UsersGreat product – just sits on the front of the wall, coals and flame very realistic, heats up super quickly and looks the part. Lots of research prior to buying but Fire is better than expectations

  8. SammiePantano says:

     United Kingdom

    It would be perfect, except for the missing? Item that is displayed on your site & on the box it’s comes in.
    The item missing is to cover up to shiny metal front under the flames.(ref your photo on your site).

    4.0 out of 5 stars Incomplete

  9. Anonymous says:

     United Kingdom

    Bought as a replacement for my mums previous Dimplex electric fire which after years of service finally packed up. Excellent sturdy quality, extremely well made. Easy to operate – 1 ‘flame on’ switch, 2 switched heat settings, & an adjustable thermostat control too. I also bought the extended 3 year guarante just for mums piece of mind. Arrived well packaged in sturdy cardboard box with sturdy internal polystyrene inserts. Full instructions & 12 month manufacturers guarantee.

  10. Anonymous says:

     United Kingdom

    Golden Review Award: 2 From Our UsersCreates a focal point for my open plan living area. Very stylish and flame affect gives a warm cosy feel to the room.
    The chrome outer frame is plastic which I thought would be metal. Still looks great though.
    Gives off nice heat if needed.

  11. KristenGoddard says:

     United Kingdom

    We had a new boiler fitted and the fire and back boiler were removed, which left us with an un sightly gap, purchased this from Amazon arrived the next day and couldn’t be happier 5 stars

    5.0 out of 5 stars Lovely Fire

  12. Anonymous says:

     United Kingdom

    I bought this heater to add a cosy feel to our large draughty living room. It warmed it up beautifully within an hour and looks very stylish and pretty authentic too, if you don’t look too closely. I chose the coals, but you get the option of white pebbles also, which I imagine look more modern. It is a fan heater, so when that is turned on you will get that noise, but it’s easy to ignore and disappears into the background quite quickly. I love it and would highly recommend it for people wanting the draw of a real fire, but the convenience of electric.

    5.0 out of 5 stars Wonderful! Very Happy and Cosy

  13. TawannaIsom says:

     United Kingdom

    Replaced our gas fire with this beauty. It’s so easy to use, plugs straight in your outlet, looks beautiful in the evenings when it’s all lite up. So happy with this fire, 10/10

  14. Anonymous says:

     United Kingdom

    The fire was delivered earlier than expected so I was very pleased, the fire is lovely fits in with our decor beautifully.This fire is a little bigger than some others so fitted our awkward space very well, the flame effect is very cheering and realistic I could not be more pleased, we only use flame effect as focal point in room, so price was very good.

  15. Anonymous says:

     United Kingdom

    Golden Review Award: 4 From Our UsersNot tried out fully but just arrive… but impressed so far.

  16. CletaN45udkzdi says:

     United Kingdom

    Great electric fire, looks really good in my mums lounge. It’s easy to use and heats the room quickly, the overall looks is pleasing and the flickering flame comforting.
    Perfect fire for my mum.

  17. Anonymous says:

     United Kingdom

    Golden Review Award: 3 From Our UsersThe bottom left hand side was bent a bit so one side lay flat but the other side stood out a bit so it didnt lay completely flat, it stopped the grate part clipping in proper but managed to slot it in the best i could, the wire is black and stood out against the white marble but its not that noticeable with something in front of it, i really do like the fire and its lovely cosy and also quite, amazon did say i could return it but i decided not to as the other might have been the same, all in all i am happy with it and would recommend this fire even though i had a couple of problems.

  18. Anonymous says:

     United Kingdom

    The electric fire we had was very old and went bang as I switched it on two days ago. I went onto Amazon to find a replacement and bought this one.

    It arrived today and was as simple as plugging it in and switching it on. The only disappointment was there were not enough white pebbles to cover the bottom so we had to use the coals. 2 bags of white pebbles supplied but 3 bags of coal. So maybe one was left out in error.

    Apart from that, we are very happy so far. It looks lovely and we now have a warm living room again.

    5.0 out of 5 stars Very sma

  19. TylerGallard says:

     United Kingdom

    Good for the price. Got very high ceilings in my lounge but this fire warns it up in about 20 minutes if on high setting. Pleasing to the eye. Just take out of box and plug in. Good for a spare lounge. I got this as a temporary fire until I can afford a whole new fireplace and fitted in fire. Does the job for what I wanted.

  20. Anonymous says:

     United Kingdom

    Golden Review Award: 16 From Our UsersStarting to do up my living room in my new house so revamped the old fireplace and bought a new fire. Chose this as the insert had been blocked up by previous owner and I liked the look of it. It does look good in the flesh but quite a lot of it is plastic not metal. Not a problem for me but I don’t think its worth the price really, it seems steep for the quality of materials used. However, I do like it and it really gives off some heat. I need to disguise the lead somehow and the plug is not designed to be removed if you were planning to remove it and feed the wire through a small hole.

    4.0 out of 5 stars Nice looking fire, but some cheap plastic parts

  21. Anonymous says:

     United Kingdom

    Golden Review Award: 12 From Our UsersBought fire to replace old one that had stopped working. Was surprised to find the Chrome part is plastic, as are the widest parts of the surround. It does look really good and the flame effect is great. It was supplied with bags of pebbles and bags of coal. I expected the coal to be ceramic or something but my black hands made me realise it is actual coal. I then found disposable glove x 1 had been added in the box and a magnet is a small bag saying Dimplex apparently this is for your choice of whether to have it on the fire or not – but this might not be good idea if small children or pets are around. The flame effect can be used without the heater being on. It has two settings 1KW and 2 KW and a thermostat. So if its set and your room is warmer it won’t come on. It’s noisier than expected which could be annoying if sitting very close but for the price I paid happy with it. You have a slip in the box for your 1 year warranty to be active to phone up or send it off. The leaflet with it is not very good but then there is not much for you to need to know. There is the option of extending the warranty in the box but for the price of it I find this quite expensive – 10 per month or so and options of how many years. I phoned to register it and to query what the magnet was for, the operator was able to look up information so this is worth knowing if you need to look up how to change bulb etc.

  22. Anonymous says:

     United Kingdom

    Golden Review Award: 40 From Our UsersI got this to replace my real coal fire as we’ve had central heating installed and so didn’t want the mess of keeping my real coal fire. It was dispatched really quickly and arrived in excellent condition. It’s a beautiful fire and compliments my black granite hearth and back panel beautifully and all who’ve seen it really like it. It covers the old fire trim, so you would never guess there was a coal fire sitting behind it. It comes with real coal and pebbles, so you can swap and change the look if you want to. I’ve only used the coal up to now as it looks so nice, and the immitation flame effect is quite hypnotic. I have mine on just the flame effect so no heat is produced, but it has 2 heat settings. I have to say I wish I’d have got this sooner because it looks lovely, stops the draft from the chimney (with the help of a chimney balloon purchased separately), and gives a really cosy glow just like the real fire did, but without the mess and expense. Just two small points to mention; it seems to make a quiet tapping sound when it’s switched on, but this is really only noticeable if the room is quiet or if the tv is off; and the cable is a little short for where our socket is, and so would not sit flush to wall. I’ve had to buy an extention lead for this reason. These are minor things, hence me still scoring 5 stars. I would recommend to anyone.

  23. VickiV13wmhvn says:

     United Kingdom

    Golden Review Award: 18 From Our UsersAfter being let down by two alternative fire suppliers we found this on Amazon. I was a bit unsure as we’d original looked for something a bit more modern, but there are only so many flat black screens you can have on your wall! Looked at the other reviews and took a chance on buying unseen, but no regrets whatsoever. It’s a great fire. And it is really odd, but psychologically, it feels so warm with just the “flame effect” on, we’ve had to turn it off more than once!! And it’s lovely in the late evening when the heating goes off and you just need a warm glow. Haven’t had to use the heater much over Christmas, but it’s absolutely great – and we have a relatively big room (21ft X 10ft).

    And the delivery . . . Tesco promised a fire in 3 days; 38 days later, no fire. Argos promised another fire in seven days. After 6 days they called to say it would be a further 20 days. Amazon; fire promised by 1pm on the 3rd working day. Received several texts and emails confirming and on d-day, text to say fire would be delivered between 10.54 [sic] and 11.54 by a named driver. At 11.04, the fire arrived!! Could not be faulted. Would thoroughly recommend.