Fudge Professional Purple Toning Shampoo, Original Clean
Fudge Professional Purple Toning Shampoo, Original Clean Blonde Shampoo, For Blonde Hair, 250 ml
90% STRONGER HAIR AFTER ONE USEOur unique Opti-PLEX technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
” data-position=”triggerHorizontal” />
Shop more from the range below:
 Clean Blonde Primer |  Purple Toning Shampoo |  Purple Toning Conditioner |  Clean Blonde Tri-Blo |  Clean Blonde Xpander | |
| Key benefits | Provides base for even toning | Instantly erases brassy tones | Makes hair 95% stronger | Heat protection up to 230 | Increases hair density by 180% |
| Key ingredients | Castor oil, rice protein | Glycerin, rice protein | Glycerin, rice protein | Castor oil | Castor oil |
| Technology | CopperCleanse Technology | Opti-PLEX Technology | Opti-PLEX Technology | Invisi-Shield Technology | Fibre Dense Technology |
| Hair type | Dyed blonde | Dyed/natural blonde | Dyed/natural blonde | Dyed/natural blonde | Dyed/natural blonde |
| Hair concern | Uneven blonde toning | Dry, damaged, yellow tones | Dry, damaged, yellow tones | Damaged, yellow tones | Flat, dry, yellow tones |
When will I start to see results on my hair?
With our Clean Blonde Damage Rewind range, brassy tones will be erased in just one wash. We recommend using this range once-twice a week depending on how often you like to tone your hair.
What’s the difference between Clean Blonde and Clean Blonde Damage Rewind?
Clean Blonde Damage Rewind uses unique Opti-PLEX technology to reconstruct bonds after damage, leaving your hair 90% stronger than before. Our Clean Blonde original will tone your hair without this protective element.
| Dimensions: | 7.9 x 4.9 x 21.5 cm; 249.48 Grams |
| Model: | 100104033 |
| Batteries Included: | 1 A batteries required. |
| Manufacture: | PZ Cussons |
| Dimensions: | 7.9 x 4.9 x 21.5 cm; 249.48 Grams |
| Origin: | United Kingdom |
My husband uses this on his bushy white beard. Makes it look even whiter. My daughter uses it on her blonde hair takes any yellow tones out. Leaving hair an beard looking brigh
Used this on my blonde hair in a casual wash and made it really silver/purple for a couple of days. So decided to try using it on my hair straight after bleaching and it took my yellow out in an instant without turning the hair overly white/silver/purple. The blonde now looks perfect and will just wash it with the Everyday Clean Blonde Shampoo and Conditioner set. Fudge is the best brand for blonde hair by far in my opinion.
Use this product many times. Lightens your hair and removes the yellow tones.
This product is good for hair that is all one colour or evenly highlighted. It tones down brassy yellow and orange without creating a green effect. Unfortunately, my hair is a mixture of colour lifted to varying uneven shades of blonde and large patches of natural white. The blonde shades toned beautifully, but my white hair went purple and overall the colour just looked odd.
It washes out well with a couple of shampoos, so no harm done. I’ve given up trying to even my hair out now and just going to grow out the blonde to my natural colour.
Always sceptical but this shampoo really makes a noticeable difference. Removes brassy yellow tones. Received several comments from friends asking if I’d had my hair colour done.
This voilet shampoo is the best value for money and it made my hair the perfect colour .. it didn’t dry my hair out like other makes did, my hair was a beautiful colour and I would recommend this if you want your hair to be toned down this is the product to buy
People comment on my hair the day I have washed it with this shampoo (only use it every 3 washes)
Good produc
Been using this for a few years now, I really hate brassinessin blonde, and have tried many purple shampoo’s, but nothing comes close to this! Don’t need to leave on long, so easy to use too. Wouldn’t use any other brand now.
This is by far the best toning product I’ve ever used, it really works in toning while also making my hair super soft and feel nourished. I have a sensitive scalp too and this doesn’t seem to irritate it in any way by using it once a week
I have blonde hair which is or has never ever been bleached and this works wonders on my hair.
So I can only imagine with bleached hair it’ll work well to.
Makes it look so fresh bright a nice blonde and not damaging. I use once a week.
I have wanted to try this for ages just never got around the buying it. I have been having my hair bleached for around 15 years and have always used purple toning shampoo…even before it was popular! I have tried many different brands and types over the years and have always alternated what I use depending on the condition of my hair, I usually have like 4-5 different bottles on the go at any one time. Hands down this is the best so far. Better than some that I have paid 30+ for.
I always shampoo my hair twice, first with a clarifying shampoo then purple shampoo. Left this on for around 10-15 minutes (always do) and the results were amazing! I have freshly bleached roots and my hairdresser never puts a toner on so they always appear slightly yellow and not icy blonde like the rest of my hair and it usually takes around 3-4 weeks of using toning shampoo to really lift the roots to match the ends of my hair. I think another use of this and I will have the desired results I want. Very impressed, a must have!