Fudge Professional Purple Toning Shampoo, Original Clean
Fudge Professional Purple Toning Shampoo, Original Clean Blonde Shampoo, For Blonde Hair, 250 ml
90% STRONGER HAIR AFTER ONE USEOur unique Opti-PLEX technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle.
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Shop more from the range below:
 Clean Blonde Primer |  Purple Toning Shampoo |  Purple Toning Conditioner |  Clean Blonde Tri-Blo |  Clean Blonde Xpander | |
| Key benefits | Provides base for even toning | Instantly erases brassy tones | Makes hair 95% stronger | Heat protection up to 230 | Increases hair density by 180% |
| Key ingredients | Castor oil, rice protein | Glycerin, rice protein | Glycerin, rice protein | Castor oil | Castor oil |
| Technology | CopperCleanse Technology | Opti-PLEX Technology | Opti-PLEX Technology | Invisi-Shield Technology | Fibre Dense Technology |
| Hair type | Dyed blonde | Dyed/natural blonde | Dyed/natural blonde | Dyed/natural blonde | Dyed/natural blonde |
| Hair concern | Uneven blonde toning | Dry, damaged, yellow tones | Dry, damaged, yellow tones | Damaged, yellow tones | Flat, dry, yellow tones |
When will I start to see results on my hair?
With our Clean Blonde Damage Rewind range, brassy tones will be erased in just one wash. We recommend using this range once-twice a week depending on how often you like to tone your hair.
What’s the difference between Clean Blonde and Clean Blonde Damage Rewind?
Clean Blonde Damage Rewind uses unique Opti-PLEX technology to reconstruct bonds after damage, leaving your hair 90% stronger than before. Our Clean Blonde original will tone your hair without this protective element.
| Dimensions: | 7.9 x 4.9 x 21.5 cm; 249.48 Grams |
| Model: | 100104033 |
| Batteries Included: | 1 A batteries required. |
| Manufacture: | PZ Cussons |
| Dimensions: | 7.9 x 4.9 x 21.5 cm; 249.48 Grams |
| Origin: | United Kingdom |
Best purple shampoo
I won’t buy any other purple shampoo since buying fudge a few years ago. I recommend this to my friend, family and colleagues at work. And the 1l bottles are great value for money .
Love this!!!
I bought this on the recommendation of my hair dresser and I absolutely love it!! I have curly hair and this leaves my hair in great condition and takes the brassy yellow out my hair and my gray’s look fantastic will continue to use.
Helps take brassiness from blonde hai
Love this shampoo. Helps neutralise brassiness in blonde hair. If leave on too long turns a nice purple/ greyish colour my hair is porous as naturally curly so can’t leave on too long. Won’t help if your blonde is yellow at roo
No need for photos. This is the best produc
This is the best product for taking away the dullness to blonde hair it’s amazing take into account however this product is so good if your hair is totally blonde leave only for a couple of mins as it will go ashy or even purple.
If your hair is multi tone ie brown blonde (mousey) leave for 5-7 mins perfect.
I know this as I dyed my hair total blonde and my hairdresser advised me to watch as this product is highly pigmented. And it is. Its amazing trust me.
Nice an brigh
My husband uses this on his bushy white beard. Makes it look even whiter. My daughter uses it on her blonde hair takes any yellow tones out. Leaving hair an beard looking brigh
I don’t usually do reviews, but I had to for you Guys on this one. These pictures are a week apart. First one me on holiday and the Sun had got my hair ordered the fudge shampoo for when I for when I got home first time I used it. I left it on for 12 minutes and the second time I used it, I left it on for 20 minutes you can see from the pictures the amazing difference
Amazing
Used this on my blonde hair in a casual wash and made it really silver/purple for a couple of days. So decided to try using it on my hair straight after bleaching and it took my yellow out in an instant without turning the hair overly white/silver/purple. The blonde now looks perfect and will just wash it with the Everyday Clean Blonde Shampoo and Conditioner set. Fudge is the best brand for blonde hair by far in my opinion.
Easy to use, really does the job. Used few other purple shampoos and really did not touch my hair. Fudge did tone down the orange bits a bit and nicely lightened up the blond highlights
U get results straight away with this, but pls use gloves or you’ll be purple
4.0 out of 5 stars One of the best on the marke
Use this product many times. Lightens your hair and removes the yellow tones.
Ive used this product for a while now and rate it highly, after a few washes it gives my hair a great colour. Wouldn’t use anything else now 🙂
Great for hair that is an even colour all over to start with.
This product is good for hair that is all one colour or evenly highlighted. It tones down brassy yellow and orange without creating a green effect. Unfortunately, my hair is a mixture of colour lifted to varying uneven shades of blonde and large patches of natural white. The blonde shades toned beautifully, but my white hair went purple and overall the colour just looked odd.
It washes out well with a couple of shampoos, so no harm done. I’ve given up trying to even my hair out now and just going to grow out the blonde to my natural colour.
4.0 out of 5 stars Really works!
Always sceptical but this shampoo really makes a noticeable difference. Removes brassy yellow tones. Received several comments from friends asking if I’d had my hair colour done.
Best shampoo I’ve brough
This voilet shampoo is the best value for money and it made my hair the perfect colour .. it didn’t dry my hair out like other makes did, my hair was a beautiful colour and I would recommend this if you want your hair to be toned down this is the product to buy
I’ve been using this product for around 2 years. I have fine, dry hair that I usually have dyed silver or light coloured. This shampoo is good for helping to keep the yellow bleach colour out of lighter dyed hair. It has extended my need to dye this by around an extra 2/3 weeks, before the dye fades out or changes colour. The only thing with this is if used too much, if you use this for every wah, then it will add a slight purple tint to the tips of your hair. I alternate this every other wash with my normal shampoo to prevent this. This will give the same extended result for your colour. It will also colour your hands a lovely purple if you spend a long time lathering it into your hair, but this does wash off, it can slightly colour your nail cuticles which takes longer to come out. 2 or 3 washes with hand soap. So overall its great for what it does and extends colour life in your hair, but leaves a slight purple tone in your hair, hands and nails if overused.
5.0 out of 5 stars Grea
People comment on my hair the day I have washed it with this shampoo (only use it every 3 washes)
Good produc
This stuff is, well, just brilliant!
Been using this for a few years now, I really hate brassinessin blonde, and have tried many purple shampoo’s, but nothing comes close to this! Don’t need to leave on long, so easy to use too. Wouldn’t use any other brand now.
The bes
This is by far the best toning product I’ve ever used, it really works in toning while also making my hair super soft and feel nourished. I have a sensitive scalp too and this doesn’t seem to irritate it in any way by using it once a week
Can't fault i
I have blonde hair which is or has never ever been bleached and this works wonders on my hair.
So I can only imagine with bleached hair it’ll work well to.
Makes it look so fresh bright a nice blonde and not damaging. I use once a week.
I do like this product. I am a dark blonde with highlights and needed something to control brassiness between saloon visits. At the same time I do not like too platinum. This product is perfect for me. Delivers exactly what I want – a tinge of ashy colour looking very natural at the same time. I use it once a week and kept 10 mins on which gave better effect that recommended 5 mins. The tube is only small but enough for 2 generous applications for my mid length hair. I do first wash with usual shampoo to get rid of oils and chemicals I have in my hair and second application is this toner. If you are looking for a very platinum effect then probably this toner won’t deliver. If you are looking for a slight toning and muting brassiness then I think it’s perfect.
Amazing! Don’t bother with anything else.
I have wanted to try this for ages just never got around the buying it. I have been having my hair bleached for around 15 years and have always used purple toning shampoo…even before it was popular! I have tried many different brands and types over the years and have always alternated what I use depending on the condition of my hair, I usually have like 4-5 different bottles on the go at any one time. Hands down this is the best so far. Better than some that I have paid 30+ for.
I always shampoo my hair twice, first with a clarifying shampoo then purple shampoo. Left this on for around 10-15 minutes (always do) and the results were amazing! I have freshly bleached roots and my hairdresser never puts a toner on so they always appear slightly yellow and not icy blonde like the rest of my hair and it usually takes around 3-4 weeks of using toning shampoo to really lift the roots to match the ends of my hair. I think another use of this and I will have the desired results I want. Very impressed, a must have!